In short
- A share in a big gold ETF follows the gold price, but as a normal investor you can’t swap it for a gold bar.
- Only large financial firms called “authorised participants” can exchange shares for gold, in blocks of 100,000 shares.
- Physical gold puts the metal in your hands, but you pay a premium plus storage and insurance.
- For a short horizon I’m fine with an ETF. For ten years or more I prefer real bullion.
“Gold is considered to be a safe haven for hedge fund owners, professional investors, large institutions and banks.”
But there’s something ordinary, hardworking people like you and me often don’t know about gold ETFs. Most of today’s gold buying happens with one tap on a phone, and that tap usually buys an ETF. It feels the same as owning gold. It isn’t quite.
No quick rich schemes, no fast way to millions of dollars. Just an honest, hardworking way of looking at investments. So let’s look at what you actually own.
What a gold ETF actually is
ETF stands for exchange-traded fund. It’s a collective fund created by a company that tracks the price of a certain thing. In this case, gold. You buy and sell it on the stock market like a normal share.
The biggest one is SPDR Gold Shares, ticker GLD. Its gold sits in vaults, mainly in London, held by two banks, HSBC and JPMorgan, which act as custodians (the keepers of the metal).
According to the fund’s annual report, at the end of every business day the trust holds only real gold bars assigned to the fund. An outside firm, Bureau Veritas, counts the gold twice a year.
A correction to my own video
In the video I said that one piece of gold has been sold “not just to one person, but they have multiplied it 100 times over,” and I called it a fraud. I went too far, and I want to be straight with you about it.
I couldn’t find any evidence for that in the fund documents. The gold is there and it gets counted.
The real risks are smaller, but real. The report says the custodians have no written agreements with the subcustodians they use (other vaults the gold might pass through), and the trust has only limited rights to inspect the custodians’ premises. When gold moves in or out of the fund, it can briefly sit in an “unallocated” account. If that bank went bust, the fund would be an ordinary creditor for that part.
Why you can’t ask for your gold
“You cannot even go to the ETF share and ask for gold in return.”
This part of my video stands. Imagine I own some shares in a fund for physical gold and ask: “Hey, can I have my gold, please? I have 100 shares.” The answer is in the contract. They’d point me to it, because I didn’t read it.
Only authorised participants can swap shares for gold. They’re large financial firms with a special agreement with the fund, and they do it in “baskets” of 100,000 GLD shares at a time. If you own GLD, your way out is selling your shares on the stock market for cash. The iShares Gold Trust (IAU) works the same way, with baskets of 50,000 shares in its prospectus.
A few products do let ordinary holders take metal. The Sprott Physical Gold Trust lets you redeem for gold if you hold enough units to equal one full London bar, about 400 ounces. The VanEck Merk Gold Trust offers delivery in coins and bars, for a fee.
Gold as money, and why paper loses value
Traditionally and in modern days, gold is still considered a currency. It’s not used on the street, but it’s kept in a safe by countries and big institutions in case their own currency fails. The dollar, the euro and the yen are different. In my words: they’re “all printed into infinity, because it’s just paper.”
Inflation is the devaluation of a currency. It reduces the value of the dollar that you have in your own account that you work so hard for. The gold standard has unfortunately disappeared: on 15 August 1971, President Nixon ended the link between the dollar and gold.
Central banks still treat gold as a reserve. According to the World Gold Council, they bought more than 1,000 tonnes a year in 2022, 2023 and 2024, and 863 tonnes in 2025. China’s central bank has added gold every month since November 2024, 22 months in a row through August 2026.
The real cost of physical bullion
Physical gold, we call it bullion, is gold you can hold in your hands. You can order it online or go to a jeweller. The price with it is that you will always pay a premium price. Besides paying the premium, you also have to make sure the gold is protected in a safe, and the security necessary always depends on how much you have of it.
The World Gold Council lists the same costs: premiums, transaction fees, and possibly storage and insurance. Because there’s a lot of costs involved, gold for a quick trade makes little sense to me.
An ETF has costs too, just smaller and spread out. GLD charges 0.40% a year and IAU 0.25% (as of late September 2026).
What I’m doing
I have a lot of growth stocks. Besides owning growth stocks, I want some security by owning gold.
“Gold is a brick. It’s just sitting there collecting dust. Yes, it’s a protection against inflation.”
A company I own makes money: for every dollar I put into it, it makes an additional income for me. Gold doesn’t do that. Gold is more like a protection. That’s why gold is only one part of my portfolio. A portfolio means, as it says, a combination: growth stocks, defensive stocks and gold.
How I hold it depends on the time frame. For a runway of about two years, an ETF is fine for me. There’s nothing wrong with it, but there are some risks associated with it. For ten years or more, I prefer bullion, because it is so much better to have it in your own hands and to make sure it’s always there for you to collect.
Want the opposite view? Read The Devil’s Advocate version of this story.
Keep reading
- Gold Is Falling. Here’s What the Big Money Actually Did
- The Devil’s Advocate: Gold’s Best Arguments Have Weakened
I’m not a financial adviser. This is my own investing journey, not financial advice. Any investment decision is your own.

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